Harness the power of data to move beyond traditional marketing.
Like many car washes, Mike’s was engaged in traditional broad-based marketing activities, including email marketing, radio, and direct mail. However, these types of untargeted and non-personalized campaigns make it virtually impossible to know exactly who is engaging and how well tactics are performing. Mike’s knew the key to unlocking the potential of their marketing was detailed customer data. Because their POS made that data inaccessible, Mike’s selected the Thanx platform to give them the analytics needed to effectively measure and streamline their marketing efforts.
We’re in a business where it’s not easy to find out who your customer is. I saw that Thanx could give us that 360° view of our customers and the ability to use that data in our marketing efforts.
Meghan Hollobaugh, Marketing Mike’s Carwash
Winback customers with ease and success.
When robust customer data is paired with Thanx’s automated marketing campaigns, the results are impressive. One of the ways in which Mike’s makes their data work for them is through Thanx’s Winback campaign tool, which identifies loyalty members who have lapsed in visits and automatically reaches out to them with an offer, inviting them to return.
Thanx has won back more than 30% of Mike’s lapsed loyalty members with well-timed winback offers, delivered straight to customers’ phones.
This feature alone has driven tens of thousands of dollars in revenue to Mike’s — results that are transparent and easy to track within the Thanx dashboard. Today, with access to the robust customer data they always wanted, Mike’s Carwash has changed the way it learns about and engages with its customers.
The world’s best car washes partner with Thanx to create exceptional experiences for their customers.
Learn how you can power compelling customer engagement and loyalty for your car wash.