Jacksons uses Thanx to drive membership into unlimited programs by using customer data to segment and target customers, creating repeatable revenue for the business.
Jacksons uses Thanx to identify customers that are most likely to convert to unlimited membership programs so they can be targeted with personalized messages and campaigns to upgrade.
Thanx campaigns help Jacksons target customers with relevant incentives to enroll in unlimited plans. Jacksons sends targeted campaigns to existing customers whose spend is nearing the unlimited price threshold. By converting these occasional customers to unlimited, they create a dependable revenue stream and increase the lifetime value of each customer.
Jacksons uses the customer data in Thanx to identify frequent customers whose spend exceeds the cost of an unlimited subscription. Jacksons is able to send this segment of their customers a customized message and incentive to enroll in an unlimited membership plan. The outcome? A more reliable revenue stream for Jacksons, and cost savings for the customer resulting in more loyalty to the brand.
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