Targeted campaigns drive unlimited memberships.
Unlimited membership subscriptions offer businesses predictable recurring revenue. Thanx campaigns help Jacksons target customers for upgrade to their unlimited membership plans with relevant incentives, driving more predictability into their business. Jacksons sends targeted campaigns to existing customers whose spend is nearing the unlimited price threshold. By converting these occasional customers to unlimited, they create a dependable revenue stream and increase the lifetime value of each customer.
Seamless segmentation for every customer.
Automated campaigns enable Jacksons to target existing customers whose spend is nearing the unlimited price threshold. With a personalized campaign messaging the benefit that for a few extra dollars, the customer can upgrade to unlimited car washes, Jacksons “Upgrade to Unlimited” campaign resulted in a 400% increase in revenue.
Nearly 50 percent of our business comes from loyal, high-value subscribers. We use Thanx to communicate more effectively with everyone else and reward them for their loyalty, but the holy grail has always been to help more customers see the value in our unlimited club; the Unlimited Campaigns have created a path to supercharging our subscription growth.
Matthew Teneyck, Marketing and Operations Manager Jackson’s Car Wash
Create value. Create loyal customers.
Jacksons uses Thanx to segment existing customers whose spend exceeds the cost of an unlimited subscription. The campaign sent an incentive with a customized message to enroll in an unlimited membership plan, highlighting the value of the membership. The outcome? A more reliable revenue stream for Jacksons and cost savings for the customer resulting in increased loyalty to the brand.
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