VIP Campaigns with Thanx: Reward your top customers automatically

by  Margaret Link — Marketing at Thanx Your top customers are responsible for a huge chunk of your reveue. Thanx VIP campaigns automatically identify and engage those top spenders, keeping them happy and loyal long-term. Here’s what makes our VIP so effective and how we’ve improved it recently. One of the major draws of a …

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Here’s Why All Salons Need a Customer Loyalty Program

by  Brittany Post — Sales Development Salons have one goal in mind; to fill their chairs and appointment books. Customer loyalty programs can help them reach that goal.   Client booking software is great… but it falls short in a few critical ways. To make booking more convenient for clients, many salons have started using appointment …

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Revenue Weighted NPS — How feedback becomes more powerful with customer data

Today’s guest blog covers a topic we love at Thanx — Net Promoter Score! Mickey from QuestionPro breaks down the math behind identifying your high-value customers and addressing their feedback. Net Promoter Score is only one piece of the customer data puzzle. Here’s why companies should be linking NPS results to customer transaction data — …

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Building Customer Loyalty in 5 Simple Steps: Presentation Recap

Thanx teamed up with Main Street Hub to bring merchants more information on ways they can build customer loyalty — combining our expertise in loyalty, data, and social media, we covered a ton of ground in the 45-minute webinar. Here’s a recap for those of you who missed it.

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Apple Pay + Thanx: Seamless Customer Experience

Thanx has always worked with Apple Pay automatically— no additional integrations required. Here’s why we believe that customers should be given options for how to pay when it comes to loyalty programs — and why successful loyalty programs MUST work flawlessly with Apple Pay.

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The Punch Card Problem: How your loyalty program is hurting your VIP customers

Your loyalty program should do more than track and accrue your customer’s loyalty points… modern, data-driven loyalty programs are the future of business intelligence for brick-and-mortar businesses. Here’s why punch cards fall short when it comes to identifying and rewarding your best customers.

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What a great loyalty program can teach you about your customers

Customer loyalty isn’t just about punch cards — more sophisticated programs are taking their place. Unprecedented amounts of data are now available to brick-and-mortar businesses. Restaurants, car washes, entertainment centers, and bakeries are all joining the data revolution, using digital loyalty programs to gather vital customer intel. What type of “intel” exactly, you ask? Read on to see how modern loyalty programs are driving a deeper understanding of customers and their behavior for previously underserved industries.

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How to Build a Loyalty Program that Works

It used to be that walking into a retail establishment and being given some form of a discount, special offer, or free sample was a unique and appreciated moment. Now, as customers, we expect a reward in return for our consistent business. We sign up for rewards cards, loyalty programs, email discounts, mobile coupons … anything for the extra savings.

On the merchant side, this is all summed into two words: customer loyalty. But with big brands building customized applications, credit card loyalty programs, and more, how do small businesses keep up? How do we measure the return on investment on something as basic as a punchcard?

That’s what this resource will extensively cover. We’ll go through what some of the top brand loyalty programs look like, dig into data proof, and end with how to make it all happen on a small budget.

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Ultimate Guide to Customer Loyalty in 2017

Every year, we publish an eBook, compiling the most critical stats and knowledge about customer loyalty.

This year, we wanted to paint a holistic picture about customer loyalty — why it’s important, how it’s built, and ways that any business can catalyze that loyal feeling throughout their customer base.Download the guide here!

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The 2016 Customer Loyalty Benchmarks

Last year, we published our eBook examining the 6 most critical stats affecting customer loyalty. Back by popular demand, this year’s edition just arrived hot off the press.

In case you missed last year, our eBook answers six questions for multi-location businesses (plus — new for this year — one extra bonus question), which collectively determine the effectiveness of a restaurant or retailer’s customer engagement strategy. Download now, or see below for a summary of the information.

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