As convenience stores become more data-driven, the challenge of understanding and influencing customer behavior has been the toughest to crack: from the pump, to the carwash, to the convenience store, it becomes imperative to weave a common thread between many discrete transactions that happen within the same property. For this reason, most loyalty programs fail when it comes to driving real value for c-stores.
Thanx closes the data loop for convenience stores, seamlessly linking cross-property transactions and making it easy for c-store operators to track and influence customer behavior. Read on for a few key takeaways from one of our convenience store merchants on why they selected Thanx as their loyalty provider.Read Now
With so many different types of loyalty programs out there, how do you choose the right loyalty platform for your brand? Learn about how Home Run Inn made the decision to implement an automated, data-driven loyalty program through Thanx.Read Now
Loyalty programs can operate as the central nervous system for your brand — collecting data, automating marketing, and gauging customer satisfaction. With so many different types of loyalty programs out there, how do you decide which platform is right for your brand? Consider these four points as you narrow down your restaurant’s loyalty technology search. …Read Now
Food delivery represents a $210b market, and restaurants are scrambling to be a part of it — often to their own detriment. Facing eroding margins, food quality issues, and high fees, restaurants are fighting the shortcomings of delivery to stay profitable. To compete with delivery, restaurant brands must effectively incentivize customers to stay loyalty to the restaurant themselves — not the ordering platform. Here’s why restaurants are turning to modern loyalty programs to help them achieve that goal while driving incremental revenue.Read Now
Prioritizing customer signups is the number one way to drive ROI and reap the full value of your loyalty program. With more customers enrolled, you get more data to execute personalized marketing, which drastically increases overall engagement and sales.
Below are the most powerful ways to get more customers enrolled in your loyalty program.Read Now
The pizza market continues to grow, and the big players continue to innovate: From Pizza Hut doubling down on mobile ordering growth, to Dominos going to “zero-click” ordering, everyone is trying to leverage technology to better serve their customers while standing out from the crowd.
To succeed in this environment, Here are the top five pizza marketing strategies you’re not using that lead to increased revenue and drastically improved customer satisfaction.Read Now
True to the category name, everything about C-Stores is designed for convenience. They are easy to access, easy to navigate, and are typically open around the clock. But savvy owners and marketers are realizing that relying on location and convenience alone isn’t enough when you’re looking to drive revenue.Read Now
When it comes to customer loyalty, a few business verticals are known for their heroic efforts — airlines, grocery stores, and even coffee shops (with Starbucks as the shining example). However, convenience stores haven’t done a good job of building customer loyalty, even though they could benefit immensely from customer retention.Read Now
Running and marketing a franchise business comes with its own set of unique challenges. Make sure that you’re equipped with the tools to maximize profit and minimize hassle.Read Now
For restaurants and retailers, Net Promoter Score is the most valuable way to survey for customer satisfaction and feedback data. Unlike traditional feedback, NPS allows merchants to track customer satisfaction over time, granting them performance data across their entire brand, and all the way down to the individual store level.Read Now