Consumer Loyalty: 2017 Survey Results

Consumer loyalty matters for businesses of all sizes— industry stats indicate that increasing customer retention by 5% can increase profits by up to 95% (source: Harvard Business Review). When you think about how much more likely you are to visit places you already love than to take a risk on trying out a new business, …

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Push Notifications vs. Email: What’s better for reaching customers?

Merchants leverage technology to communicate with their customers in myriad ways — email, text, and social media are typical approaches for a digital-savvy marketer. However, as consumers become desensitized to brand outreach, there’s one method that continues to cut through the noise and drive transactions and engagement: push notifications. Sending relevant push notifications is a great way to drive engagement and delight with your customers. Read on to learn exactly how to use this highly lucrative communication channel.

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How Offline Retailers can Fight Amazon

Amazon Won the Retail Battle — But Brick-and-Mortar Stores Can Use Data to Win the War — Five best practices for offline retailers to compete in Amazon’s world.

As our world continues to shift towards online commerce, offline retailers are watching their market share slip into the hands of sophisticated, data-driven digital retailers. Consequently, retailers have asked themselves how brick-and-mortar stores can win in the age of Amazon, instant gratification, and the proliferation of data.

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The Popularity Problem: How to handle increased store traffic

The croissant in your tiny bakery and café was just named the best in the country by Bon Appetit Magazine. Amazing news, right? Yes… Unless your heart is with your loyal customers who stop by every morning for a coffee and pastry on their way to work.

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How great customer loyalty programs stand out from the rest

While all brands realize how valuable their loyal customers are, few brands are hitting it out of the park with their loyalty programs — just ask their customers: most consumers actively use less than half of the loyalty programs they’re enrolled in (via Survata).

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Profitability Hacks: Two ways to maximize ROI from your loyalty program

Want to give your loyalty program an extra boost? Pay attention to these critical metrics in order to supercharge your loyalty program success.

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How a loyalty program can double as viral marketing campaign

On the surface, Thanx is an effortless experience for both merchants and their customers. However, behind that magic is a whole lot of math. We work tirelessly to scientifically prove that our incentive programs are generating real ROI for all Thanx merchants. Read on to see how we optimized our industry-first viral marketing campaign, maximizing social sharing and invite conversion and, most importantly, revenue.

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Why Zip Code Marketing Research is Making Money for Small Businesses

Zip Code Marketing Research is hugely lucrative, not hard to do… yet puzzlingly underutilized. Businesses looking to understand how their customers vary across different locations can use this valuable data for anything from planning targeted marketing campaigns to buying real estate for a new storefront. While it might seem obvious that more affluent zip codes would spend more money, the results are actually way more interesting (and sometimes shocking). Like everything in marketing, personalization matters (and data is your friend).

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3 New Year’s Resolutions For Fine Dining Marketers

Make no mistake — fine dining restaurants’ success comes down to building proprietary data and developing personalized marketing campaigns to drive consistent repeat business.
Of course, the execution of such a straight forward goal requires implementing several best practices relevant specifically for fine dining marketers. In no particular order, here are this year’s three most important new year’s resolutions for fine dining marketers.

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Car Wash Research To Beat the Competition

When choosing to open a car wash, every operator faces the same reality: I’m going to open a business that’s highly competitive — every single sale means a customer chose me over a nearby competitor — and I’m prepared to differentiate exclusively on awareness and service. When customers think “car wash,” they’ll think of me; when customers experience my brand, they’ll make a concerted effort to come back. That’s how I’m going to win.

The webinar How To Max Out Car Wash Sales During the Winter Months — and Beat the Competition explains exactly how to succeed under these circumstances. With in-depth research from across the car wash industry, viewers can learn how to use marketing to develop a competitive advantage, and adapt to constantly changing conditions like weather, temperature, and slower days of the week.

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