The 3 Most Expensive Customer Loyalty Program Mistakes

Businesses love their regulars — and with good reason: research shows that 25% of customers generate almost 70% of revenue! Even with money on the line, business owners still make these 3 critical errors when it comes to creating a loyalty program that actually retains customers. Investing in customer loyalty isn’t just the friendly thing to do — when done …

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Thanx Exclusive Deals: Sell goods and services from within your loyalty app

Thanx Exclusive Deals turns your loyalty app into another revenue stream for your business by giving you tools you need to sell goods and services from within Thanx.  Thanx Launches In-App Purchasing to Tie Hard ROI to Loyalty Restaurants and retailers use Thanx Exclusive Deals to drive targeted revenue from loyalty program members. Loyalty programs …

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Buffalo Wild Wings’ Customer Loyalty Program: 3 Key Takeaways

Buffalo Wild Wings is testing a customer loyalty program. Here’s what you can learn from their experiment.

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The Car Wash Show: Loyalty Panel

Panel from The Car Wash Show 2017

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The Seven Deadly Sins of Loyalty Marketing

Investing in customer loyalty isn’t just a “check the box” initiative. It can be a businesses’ most powerful marketing channel, as it’s 7x more expensive to acquire a new customer than to encourage an additional visit from an existing customer.

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How to build true customer loyalty (hint: it takes more than just discounts)

How do businesses build truly loyal customers? It’s not just about installing a loyalty program — it’s how you use it. Here’s how to optimize the experience for your loyal customers so that they stay loyal for life.

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FSTEC 2016: Day 1 Highlights

Highlights from FSTEC 2016 Day One

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What Brick and Mortar Business Can Learn from SaaS Success

I worked my way through college as a hostess, waitress, and bartender in a college town restaurant. After graduation, I moved to Silicon Valley just in time for the dot com era. I began working for technology companies, but never lost my love for the restaurant industry.

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