Building Loyalty for Car Washes: Customers are More Than Just Cars

The Denver area sees approximately 300 days of sunshine per year. As a car owner and Denver resident, I rarely wash my car. In fact, I wouldn’t consider myself to be particularly loyal to any one car wash. Instead, my buying behavior is quite sporadic and varies depending on the mood I’m in. As a …

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Restaurants are suffering. Data can save them.

How restaurants can use data to stay competitive We’ve seen the same ominous headlines for the last few years — restaurant sales continue to slump as consumers shift their buying habits away from dining out.  This past July, restaurant brands reported same-store sales decreases of 2.8% according to data from TDn2K, which represents a continuous and …

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Consumer Loyalty: 2017 Survey Results

Consumer loyalty matters for businesses of all sizes— industry stats indicate that increasing customer retention by 5% can increase profits by up to 95% (source: Harvard Business Review). When you think about how much more likely you are to visit places you already love than to take a risk on trying out a new business, …

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How to Win New Customers with Your Loyalty Program

Problem Solved: Referral Programs, Made Effortless with Thanxgiving By Margaret Link Thanxgiving changes the game for mobile referral programs Have you tried launching a referral program before? Was it successful? How do you know? Most referral programs lack any type of data visibility, so you can’t be confident that you’re generating any ROI. Even when you get …

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The 3 Most Expensive Customer Loyalty Program Mistakes

Businesses love their regulars — and with good reason: research shows that 25% of customers generate almost 70% of revenue! Even with money on the line, business owners still make these 3 critical errors when it comes to creating a loyalty program that actually retains customers. Investing in customer loyalty isn’t just the friendly thing to do — when done …

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VIP Campaigns with Thanx: Reward your top customers automatically

by  Margaret Link — Marketing at Thanx Your top customers are responsible for a huge chunk of your reveue. Thanx VIP campaigns automatically identify and engage those top spenders, keeping them happy and loyal long-term. Here’s what makes our VIP so effective and how we’ve improved it recently. One of the major draws of a …

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Here’s Why All Salons Need a Customer Loyalty Program

by  Brittany Post — Sales Development Salons have one goal in mind; to fill their chairs and appointment books. Customer loyalty programs can help them reach that goal.   Client booking software is great… but it falls short in a few critical ways. To make booking more convenient for clients, many salons have started using appointment …

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Revenue Weighted NPS — How feedback becomes more powerful with customer data

Today’s guest blog covers a topic we love at Thanx — Net Promoter Score! Mickey from QuestionPro breaks down the math behind identifying your high-value customers and addressing their feedback. Net Promoter Score is only one piece of the customer data puzzle. Here’s why companies should be linking NPS results to customer transaction data — …

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Thanx Exclusive Deals: Sell goods and services from within your loyalty app

Thanx Exclusive Deals turns your loyalty app into another revenue stream for your business by giving you tools you need to sell goods and services from within Thanx.  Thanx Launches In-App Purchasing to Tie Hard ROI to Loyalty Restaurants and retailers use Thanx Exclusive Deals to drive targeted revenue from loyalty program members. Loyalty programs …

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Top 3 Reasons Happy First-Time Customers Don’t Come Back

From collecting better data to speaking to your customers in ways that resonate, there are many different steps businesses can take to build loyalty among their customer base. Why don’t satisfied customers turn into repeat customers? And how do you get more of them to come back another time, and possibly another time after that? …

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